What’s Missing from Your Data Collection Strategy? With Andrew Gerhard of Loop Horizon

In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa interviews Andrew Gerhardt, Senior Digital Data Collection Manager at Loop Horizon. Andrew shares his 14-year journey in digital analytics, offering insights on data quality, privacy compliance, and integrating fragmented data. He discusses best practices for data governance, the challenges of imperfect data, and balancing personalization with privacy. Andrew also emphasizes the importance of quality assurance and collaboration, drawing from his experience across various industries.