What's more important? Drive revenue or Brand building? (Part 2) Better Brand Story Podcast with guest Michelle Brintnall Chester

Episode 2 of the Better Brand Story with Travis Johansen podcast, hosted by Travis Johansen, titled "What's more important? Drive revenue or Brand building? (Part 2) Better Brand Story Podcast with guest Michelle Brintnall Chester" was published on January 20, 2023 and runs 29 minutes.

January 20, 2023 ·29m · Better Brand Story with Travis Johansen

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Summary

Enjoy this episode of the Better Brand Podcast! Part 2 of the 2 part episode: Check out the show notes at www.betterbrandstory.com How do you clarify your goals? Why is goal setting important to storytelling? How do you build a cult following? (example Caribou) Take me back to a moment where you had success with audience interaction? How can brands do audience interaction? Is it just giveaways?

Episode Description

Enjoy this episode of the Better Brand Podcast!

Part 2 of the 2 part episode:

Check out the show notes at www.betterbrandstory.com

How do you clarify your goals?
Why is goal setting important to storytelling?
How do you build a cult following? (example Caribou)
Take me back to a moment where you had success with audience interaction?
How can brands do audience interaction? Is it just giveaways?

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