What's More Important? Marketing Or Sales?

The eternal debate continues around which is more important - sale or marketing?   They both have their place in any business, but as Steven discusses today, it’s all a matter of timing when it comes to their importance.   KEY TAKEAWAYS   Learning the art of sales is more important in the initial phases than marketing. You have to be able to chase leads and close them in order to build. Goals and vision are crucial. If you don’t have a target, then you won’t know which clients to pursue, or which type of income will be supporting you. Grit and determination are core elements for any sales team. Putting yourself out there, and living outside of your comfort zone, you build the resilience that will shield you from fear.   BEST MOMENTS   ‘You’re going to be handed some gold, and you’re going to turn it into rubbish’ ‘You need to have your goals and your vision intact’ ‘If you’re going to kickstart your company, you need to have really determined people'   VALUABLE RESOURCES   The Steven Sulley Study     ABOUT THE HOST   The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn't be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships.   As a person who has made a success in life and also made huge cock-ups I feel I can offer suggestions and tips on how to become successful or at least start your pursuit. My 'Study' has taken resources from reading and education plus being around, my perception, of successful people and I, know a lot of successful people from all walks of life.   My 'Study' coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well rounded and successful and I will help you in these key areas too.   CONTACT METHOD   Instagram This show was brought to you by Progressive Media