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What's More Important--Techniques or Techinque? episode artwork

Aug 6, 2009 14 min

What's More Important--Techniques or Techinque?

from The Advanced Selling Podcast Hosted by Bill Caskey and Bryan Neale: B2B Sales Trainers

Send us Fan Mail The world is full of articles on techniques—golfing—tennis—internet—marketing—and of course, selling techniques. Today, Bill and Bryan address this in a slightly different light. There is a “technique” (singular) to selling that is more important than the “techniques” used to sell. We don’t like the idea of “sales techniques” – it becomes rather manipulative. So listen in today and get some good “technique” advice.

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