EPISODE · Mar 24, 2016 · 6 MIN
What's Next for General Electric and Haier after Acquisition?
from Euromonitor Podcasts · host Euromonitor International
In the wake of Haier acquiring General Electric's appliance division, each company should look to respectively grow. Haier should focus on growing in areas where its premium brands would not be competitors. In fact, Haier has indicated it will bring GE brands over to China. GE should focus on Asia-Pacific and the Middle East and Africa, areas poised to grow in consumer appliances. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.
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In the wake of Haier acquiring General Electric's appliance division, each company should look to respectively grow. Haier should focus on growing in areas where its premium brands would not be competitors. In fact, Haier has indicated it will bring GE brands over to China. GE should focus on Asia-Pacific and the Middle East and Africa, areas poised to grow in consumer appliances. Lots of brands claim to be number one… but can they prove it? At Euromonitor Internatio...
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What's Next for General Electric and Haier after Acquisition?
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