What's Next for Kimberly Clark in Western Europe?

from Euromonitor Podcasts · host Euromonitor International

Kimberly Clark recently announced its exit from the open nappies / diapers industry in Western Europe, focusing solely on wipes and pants offerings. While Kimberly Clark most likely won't gain many opportunities in a lower end category such as wipes, they are the market leader in disposable pants and will likely look to expand their market share in that segment. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.

Episode metadata supplied by the publisher feed · Published Apr 5, 2013

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Kimberly Clark recently announced its exit from the open nappies / diapers industry in Western Europe, focusing solely on wipes and pants offerings. While Kimberly Clark most likely won't gain many opportunities in a lower end category such as wipes, they are the market leader in disposable pants and will likely look to expand their market share in that segment. Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust through...