What's Next for Xbox?

XBOX has been on a heck of a brand trajectory over the last several decades. From plucky upstart on launch to the market dominance of the Xbox 360 to the slow decline of the One into the Series it's been nothing short of a roller coaster. Cal & Murph discuss what went wrong and what could be coming next. What the heck is up with Project Helix anyways? Episode #42 Follow Murph: https://bsky.app/profile/alsonamedjosh.bsky.social Follow Cal: https://bsky.app/profile/caljones.com