What's Next presented by Sigfox South Africa – Gregory Rood on the future of smart connectivity

What if IoT connectivity didn’t require expensive long-term contracts or constant monitoring? In this episode, Sigfox South Africa CEO Gregory Rood explains how a new “single-use communication” model is transforming the way businesses think about connected devices. The discussion explores how ultra-low-cost IoT tags can send alerts only when critical events happen — such as a package being opened, medicine going out of temperature range, or a shipment being tampered with. Instead of continuous tracking and monthly subscriptions, businesses can deploy short-term, prepaid connectivity built around real-world operational needs. From healthcare and cold-chain logistics to freight monitoring, panic buttons, and asset protection, the episode highlights how Sigfox’s AI-enhanced network and South African-built innovation are lowering the barrier to IoT adoption and enabling smarter, more affordable connected solutions.