What’s Next - Redefining Your Value Proposition

When was the last time you revisited your association’s value proposition? If the answer is anything other than “this year,” it’s time to take another look. According to 2021 data, nearly half of associations think their value proposition is only somewhat compelling, not very compelling, or not at all compelling to members. Offering your members what they want and communicating that clearly is essential to member recruitment and retention. In this session, you’ll learn how to start an ongoing conversation with members to understand what they want and need sooner, defining how you meet those needs succinctly and effectively, and developing a strategy for revising your value proposition