What's Really Going On Behind the Avocado Industry | Omar Marrufo episode artwork

EPISODE · Jun 1, 2026 · 48 MIN

What's Really Going On Behind the Avocado Industry | Omar Marrufo

from A Day in Miami Show · host A Day in Miami

Most people eat avocados every day without thinking twice about where they come from or what they're actually buying. Avo Fruit founder Omar Marrufo is here to change that. In this episode he pulls back the curtain on the avocado industry — from growing and distribution to store price differences, organic certification, and why the most famous avocado brand in America is really just a marketing slogan.He also covers the full lifecycle of an avocado, how to pick and preserve them properly, freeze dried avocado powder, avocado wine, avocado oil, upcoming new fruits from Avo Fruit, and the impact of tariffs on the industry. Plus a guacamole recipe straight from Michoacán.This is the avocado episode Miami didn't know it needed.Manny Alfonso:Instagram: https://www.instagram.com/mannyalfonso8/Kiko Suarez:Instagram: https://www.instagram.com/querikoconkiko/Eduardo Moya:Instagram: https://www.instagram.com/mr_moya/Follow Us! - A Day in Miami:Instagram: https://www.instagram.com/adayinmiami/Listen on Spotify:https://open.spotify.com/show/20WEys6jxiliBCLoo9iSID________________________Produced by: Ben SchwedeInstagram: https://www.instagram.com/benthecreatorrr/0:00 Intro + New ADIM Website3:23 Introducing the Guest4:03 Beginning of Avo Fruit7:26 Process of Growing Avocados10:16 Sizes of Avocados12:48 How to Know If Avocado is Ripe?14:29 How to Preserve Avocados Better? 17:33 Should You Put Avocados Next to Other Fruits?18:36 Can You Eat the Black Part of the Avocados?19:09 Don’t Throw Away the Seed20:24 Which State Eats the Most Avocados + Logitstics23:27 Distribution24:37 Avocado Price Differences in Stores28:41 Freeze Dried Avocado Powder33:03 Michocan Guacamole Recipe34:11 Avocado Wine35:12 Organic Certification36:46 Why Avocados’ Look Differs from Store to Store38:02 Upcoming Fruits from Avo Fruit39:12 Tariffs40:48 “Avocado from Mexico” is Just Marketing42:12 Benefits of Avocado Oil43:54 Top 3 Restaurants46:59 Where to Find Avo Fruit47:36 What Does It Mean to Be a Father?48:20 Outro

Most people eat avocados every day without thinking twice about where they come from or what they're actually buying. Avo Fruit founder Omar Marrufo is here to change that. In this episode he pulls back the curtain on the avocado industry — from growing and distribution to store price differences, organic certification, and why the most famous avocado brand in America is really just a marketing slogan.He also covers the full lifecycle of an avocado, how to pick and preserve them properly, freeze dried avocado powder, avocado wine, avocado oil, upcoming new fruits from Avo Fruit, and the impact of tariffs on the industry. Plus a guacamole recipe straight from Michoacán.This is the avocado episode Miami didn't know it needed.Manny Alfonso:Instagram: https://www.instagram.com/mannyalfonso8/Kiko Suarez:Instagram: https://www.instagram.com/querikoconkiko/Eduardo Moya:Instagram: https://www.instagram.com/mr_moya/Follow Us! - A Day in Miami:Instagram: https://www.instagram.com/adayinmiami/Listen on Spotify:https://open.spotify.com/show/20WEys6jxiliBCLoo9iSID________________________Produced by: Ben SchwedeInstagram: https://www.instagram.com/benthecreatorrr/0:00 Intro + New ADIM Website3:23 Introducing the Guest4:03 Beginning of Avo Fruit7:26 Process of Growing Avocados10:16 Sizes of Avocados12:48 How to Know If Avocado is Ripe?14:29 How to Preserve Avocados Better? 17:33 Should You Put Avocados Next to Other Fruits?18:36 Can You Eat the Black Part of the Avocados?19:09 Don’t Throw Away the Seed20:24 Which State Eats the Most Avocados + Logitstics23:27 Distribution24:37 Avocado Price Differences in Stores28:41 Freeze Dried Avocado Powder33:03 Michocan Guacamole Recipe34:11 Avocado Wine35:12 Organic Certification36:46 Why Avocados’ Look Differs from Store to Store38:02 Upcoming Fruits from Avo Fruit39:12 Tariffs40:48 “Avocado from Mexico” is Just Marketing42:12 Benefits of Avocado Oil43:54 Top 3 Restaurants46:59 Where to Find Avo Fruit47:36 What Does It Mean to Be a Father?48:20 Outro

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What's Really Going On Behind the Avocado Industry | Omar Marrufo

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Most people eat avocados every day without thinking twice about where they come from or what they're actually buying. Avo Fruit founder Omar Marrufo is here to change that. In this episode he pulls back the curtain on the avocado industry — from...

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