What's Sizzlin' with Heather Murphy

Our latest episode of the What's Sizzlin' podcast features Heather Murphy, Brand Manager for Maple Leaf, as she chats with host Sarah Stern (Director, Community Involvement).Throughout her nine years within the organization, Heather has developed a breadth of knowledge in marketing roles across all of our brands — yes, all of them! For Heather and the brand marketing team, no two days are ever the same. As Brand Manager, she’s responsible for crafting and executing marketing plans that establish clear brand positioning, create excitement and demand, and strengthen consumer connection from coast to coast. Working closely with agencies and cross-functional partners, Heather leads the development of integrated campaigns that amplify awareness, engagement, and loyalty. It all ladders up to our one shared Purpose of Raising the Good in Food. Right now, Heather is in the midst of one of the most exciting chapters of her career: Maple Leaf Foods is becoming the Official Protein Partner of the Canadian Olympics. Tune in to hear what exciting initatives are in store during this partnership!