What's so bad about brands taking over Milan design week? episode artwork

EPISODE · May 1, 2026 · 31 MIN

What's so bad about brands taking over Milan design week?

from Dezeen Weekly

In this episode of Dezeen Weekly, we reflect on the major trends from this year's Milan design week, and discuss whether the festival has reached peak "brandification". Why did food and inflatables have such a big presence in Milan this year? Could there be a link to the geopolitical issues gripping the globe? Also, did this year mark a tipping point for corporate installations? And is the involvement of fashion houses and other brands at design week a problem? For this, episode Dezeen features editor Nat Barker was joined by deputy editor Cajsa Carlson and design and interiors reporter Jane Englefield.

Episode metadata supplied by the publisher feed · Published May 1, 2026

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What's so bad about brands taking over Milan design week?

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