What's So Great About Cold Brew? (Ep. 27)

Cold brew coffee has become increasingly popular in recent years, with the cold brew coffee industry valued at $2.5 billion in 2023 and projected to grow to $16 billion by 2032. Cold brew is brewed cold over a long period of time, resulting in a smoother flavor with lower bitterness and acidity. It also has a higher caffeine content compared to other coffee drinks. The slow extraction process and use of cold water in cold brew contribute to its unique flavor profile. Ready-to-drink cold brew products are expected to continue growing in popularity.TakeawaysCold brew coffee has experienced significant growth in popularity and market value in recent years.The slow extraction process and use of cold water in cold brew contribute to its smooth flavor with lower bitterness and acidity.Cold brew has a higher caffeine content compared to other coffee drinks.Ready-to-drink cold brew products are expected to continue growing in popularity.Order Three Tree Coffee!