What’s That Smell? How Perfumery, Art, and Science Shape Our Future

In this delightful and insightful episode of The World of Taste & Smell, host Mindy Yang is joined by two trailblazers in the world of fragrance: Nancy Cavallaro, a seasoned fragrance developer with over 25 years in the industry, who is passionate about inspiring young minds to explore careers in perfume creation. Ariella Halperin, a fragrance storyteller and sensory innovator, known for using nostalgia, synesthesia, and emotion to create immersive fragrance experiences that resonate deeply with consumers. Together, we explore: Why early scent education is vital for sparking curiosity, creativity, and wellbeing. How perfumery connects science, art, and storytelling—and why it’s the perfect career path for sensory explorers. Behind-the-scenes stories of fragrance creation, from unexpected scent combinations to the magic of multisensory branding. The fun side of scent—including favorite “stinky” smells and the scent of rainbows Special Event Mention: We’re excited to announce our in-person event in Manhattan on June 18th, co-hosted by Cosmo Fragrances and WTSA. It’s a rare opportunity to dive into the world of fragrance through workshops, stories, and hands-on fun for kids and families. Details and tickets available at: TasteAndSmell.org. 🎙️ Hosted by: Mindy Yang, Co-Founder & CEO of the World Taste & Smell Association 📚 Bonus: Can’t make it to the event? Bring the adventure home! Nancy’s delightful children’s book, Stinky and Bigs: The Smelly Adventures, introduces kids to the world of scent in a playful, imaginative way. Also available for purchase on TasteAndSmell.org. About Our Guests: Nancy Cavallaro lives in Fort Lauderdale with her husband, daughter, and two cats, Stinky and Jet. She’s dedicated to nurturing the next generation of “noses” and has spent her career working with top perfumers and fragrance houses. Ariella Halperin has over a decade of experience in fragrance and branding. As the founder of Storied Senses, she helps emerging brands stand out with unique, multisensory stories that tap into nostalgia and emotion. 🎧 Tune in to discover how scent, science, and storytelling shape our future!