EPISODE · Jun 17, 2024 · 55 MIN
What’s the Best CRO (Chief Revenue Officer) Model for Your Start-up or Scale-up?
from WMYT - What makes YOU Tick? Tech Leaders Career Stories
📢 Attention VCs, PEs, Founders, and Senior Leaders of Growth Mode Tech Start-ups and Scale-ups. Want insights to help you answer this critical question... ❓ What’s the Best Chief Revenue Officer Model for Our Business ❓ Grant Richardson spills the beans on the CRO strategies available to you, and the main considerations in favour of each. Grant's extensive GTM and growth experience, including 25 years at BAE Systems and Aggreko, and several other interim and fractional CRO roles in tech start-ups and scale-ups, brings a wealth of knowledge to this discussion. -------------------------------------------------------------------- Here's a flavour of the topics we cover in this hyper-relevant interview in this market: ✅ The decision to hire a CRO should be based on the stage of growth of the business and the capability of the existing team. ✅ Fractional CROs can be beneficial for early-stage businesses with capable teams that need guidance and mentorship, while ✅ Interim may be needed when a Sales & Marketing organisation is “in crisis” and needs a ready-made leader to step in for a short period, define the direction and lead. ✅ Full-time CROs may be necessary for businesses that have reached a point where permanent leadership is required due to scale or the owner/investor wants to “over-recruit” based on future requirements. Interested in this topic? Watch it now and connect with Grant and Richard on LinkedIn to continue the conversation. Connect with Grant: https://www.linkedin.com/in/grant-a-richardson/ Connect with Richard: https://www.linkedin.com/in/richwash/ Share your thoughts in the comments below! Follow @WhatMakesYouTick for inspiring tech leaders career stories - and revenue growth tips. #Revenuestategy #ChiefRevenueOfficer #businessleadership #TechFounders #venturecapital
What this episode covers
📢 Attention VCs, PEs, Founders, and Senior Leaders of Growth Mode Tech Start-ups and Scale-ups. Want insights to help you answer this critical question... ❓ What’s the Best Chief Revenue Officer Model for Our Business ❓ Grant Richardson spills the beans on the CRO strategies available to you, and the main considerations in favour of each. Grant's extensive GTM and growth experience, including 25 years at BAE Systems and Aggreko, and several other interim and fractional CRO roles in tech start-ups and scale-ups, brings a wealth of knowledge to this discussion. -------------------------------------------------------------------- Here's a flavour of the topics we cover in this hyper-relevant interview in this market: ✅ The decision to hire a CRO should be based on the stage of growth of the business and the capability of the existing team. ✅ Fractional CROs can be beneficial for early-stage businesses with capable teams that need guidance and mentorship, while ✅ Interim may be needed when a Sales & Marketing organisation is “in crisis” and needs a ready-made leader to step in for a short period, define the direction and lead. ✅ Full-time CROs may be necessary for businesses that have reached a point where permanent leadership is required due to scale or the owner/investor wants to “over-recruit” based on future requirements. Interested in this topic? Watch it now and connect with Grant and Richard on LinkedIn to continue the conversation. Connect with Grant: https://www.linkedin.com/in/grant-a-richardson/ Connect with Richard: https://www.linkedin.com/in/richwash/ Share your thoughts in the comments below! Follow @WhatMakesYouTick for inspiring tech leaders career stories - and revenue growth tips. #Revenuestategy #ChiefRevenueOfficer #businessleadership #TechFounders #venturecapital
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What’s the Best CRO (Chief Revenue Officer) Model for Your Start-up or Scale-up?
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