What's the big deal about marketing?

In many companies, marketing is often an after-thought, to be done by someone – anyone – who has time on their hands. Marketing guru, Terri Martin, wants to change that mindset, so that businesses prioritise marketing as a lever, which can directly boost the bottom line. Terri has tips on what businesses can do to market themselves better. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.