What's the 'Brotherly Shove,' and Should the Eagles Trademark It? episode artwork

EPISODE · Oct 31, 2023 · 14 MIN

What's the 'Brotherly Shove,' and Should the Eagles Trademark It?

from City Cast Philly · host City Cast

If you've watched a Philadelphia Eagles game this season, you may have seen quarterback Jalen Hurts surging through a pile of players to advance the ball a yard or two, or even score a touchdown. That critical game play has been dubbed the ‘Brotherly Shove’ or ‘Tush Push.’ This month, the Eagles filed a trademark application to have the exclusive rights to sell shirts and other apparel with the phrase 'Brotherly Shove' on them. Host Trenae Nuri talks with John George, senior reporter at the Philadelphia Business Journal, about the origins of the phrase and why local sports teams and players are trying to monetize their catchphrases. Read more about this story:  Philadelphia Eagles file for 'Brotherly Shove' trademark to secure rights for merchandise The Eagles’ unstoppable ‘Brotherly Shove’ is the talk of the NFL. Where’d the name come from? Want some more Philly news? Then make sure to sign up for our morning newsletter Hey Philly. We’re also on Twitter and Instagram! Follow us @citycastphilly. Have a question or just want to share some thoughts with the team? Leave us a voicemail or send us a text at 215-259-8170. Interested in advertising with City Cast? Find more info here.

If you've watched a Philadelphia Eagles game this season, you may have seen quarterback Jalen Hurts surging through a pile of players to advance the ball a yard or two, or even score a touchdown. That critical game play has been dubbed the ‘Brotherly Shove’ or ‘Tush Push.’ This month, the Eagles filed a trademark application to have the exclusive rights to sell shirts and other apparel with the phrase 'Brotherly Shove' on them. Host Trenae Nuri talks with John George, senior reporter at the Philadelphia Business Journal, about the origins of the phrase and why local sports teams and players are trying to monetize their catchphrases. Read more about this story:  Philadelphia Eagles file for 'Brotherly Shove' trademark to secure rights for merchandise The Eagles’ unstoppable ‘Brotherly Shove’ is the talk of the NFL. Where’d the name come from? Want some more Philly news? Then make sure to sign up for our morning newsletter Hey Philly. We’re also on Twitter and Instagram! Follow us @citycastphilly. Have a question or just want to share some thoughts with the team? Leave us a voicemail or send us a text at 215-259-8170. Interested in advertising with City Cast? Find more info here.

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What's the 'Brotherly Shove,' and Should the Eagles Trademark It?

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This episode was published on October 31, 2023.

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If you've watched a Philadelphia Eagles game this season, you may have seen quarterback Jalen Hurts surging through a pile of players to advance the ball a yard or two, or even score a touchdown. That critical game play has been dubbed the...

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