What's the Compelling Event?
No compelling event, no close date worth believing. Reset your discovery around the four questions that reveal whether the buyer has a real reason to act: the current process, the consequences of staying with it, the priority against everything else, and the motivation to move.
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How long is this episode of Software Sales On Fire?
This episode is 20 minutes long.
When was this Software Sales On Fire episode published?
This episode was published on October 22, 2026.
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