What's the difference between a pitch and a press release?

Are you thinking of pitching a story about your pet business to the media and you're unsure as to whether you need a pitch or a press release?

Well the good news is you might need to do less work than you thought.

Often a pitch or even a quick message on social media is all you need to secure fantastic coverage in newspapers and magazines.

In this episode you will learn the difference between a pitch and a press release, what you need for each one, and what to send alongside your pitch or press release.

Here are the key timings and topics covered in this episode: 

0.31 - Intro - PR challenge is taking place from 15th to 19th September 2020. This is an opportunity to learn how to get free publicity for your pet business.

2.50 - How you don't have to go to the lengthy process of writing a press release to get media coverage.

3.30 - Facebook groups where you can get publicity - Feature Me and Lightbulb.

5.23 - Using Twitter and the Journorequest hashtag to get media opportunities.

6.30 - Breaking down what you need to put in your pitch and covering the 'when, where, why, what, who and how.'

8.10 - Case study Becky Baker and her two month road trip to find the UK's most dog friendly place.

10.20 - What else to include in your pitch. How it's vital to include relevant photos, phone number and a short bio.

12.10 - What is a press release? There is a full episode on writing press releases which you can listen to here.

13.20 - What makes a story, something new, charity event, news story, lightbulb moment or inspiring animal.

14.50 - Writing an e mail heading for your press release to catch attention.

15.10 - Why you should keep it simple in the language you use and not use jargon.

16.30 - Case study Claire Lawrence and her barking dog tour.

17.10 - What details to include in your press release.

18.20 - How to format your press release in the e mail. Don't use attachments!

19.10 - Using download links to send over photos rather than large files.

20.20 - How to get involved with the FREE PR challenge in September.

Links mentioned in this episode:

September PR Challenge - this is FREE challenge to help you get press coverage and you can sign up here: PR taster

Facebook groups:

Lightbulb

Feature Me

Becky Baker story about her Pawsontour K9Nation tour:

How to write a press release for your pet business

How to use Twitter to get press coverage