What’s the Difference Between Advertising and PR?
from The Creative Career Hosted by Allie Siarto
Roger Weller got into advertising by building his copywriting portfolio through freelance writing at small design shops. He moved to Chicago from the west coast and got a job at an agency called Bozell. From there, he moved to Cramer Krasselt, where he became a creative director. Listen to Roger Weller's beliefs on branding, core marketing skills and the difference between advertising and public relations. The interview runs just under a half an hour, but I think it's one of the most insightful interviews on the marketing and branding world that I've heard. Recommended Book The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets Photo Source: Pink Ponk under Creative Commons
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