What’s the Difference Between SEO, AEO, and GEO in AI Search?

Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeHow do SEO, AEO, and GEO actually work together in AI search? SEO builds the foundation, AEO shapes how answers are extracted, and GEO reinforces visibility across generative systems by aligning content with how AI assembles responses.In this episode of Found in AI, Cassie sits down with Ioana Wilkinson, B2B content writer and founder of Innovatech Content, to unpack how these three disciplines fit together in today’s AI-driven search landscape—and why treating them as separate strategies limits visibility.The conversation explores how micro-intent queries influence AI citations, why authority signals matter more than ever, and how small, strategic updates can change whether AI systems surface your brand at all.In this episode, you’ll learn:What Answer Engine Optimization (AEO) actually means in practiceHow SEO, AEO, and GEO each contribute to AI visibilityWhy micro-intent queries are key to getting cited in AI answersHow GEO builds on SEO and AEO to improve AI clarityWhy authority sources like bios and trusted platforms matterA real experiment updating a HubSpot bio to test AI visibility impactHow schema and structure support AI content reuseIf you're listening to this and thinking I need someone to lead this for me, that's what I do.I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected]. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/Let’s connect:LinkedIn → Cassie Clark | AI Search Visibility ConsultantWebsite → https://cassieclarkmarketing.com