What’s the future of mobile game commerce? — featuring Artem Liubutov, VP of Monetization at Xsolla

In today’s episode, Xsolla’s Chris Hewish talks with Artem Liubutov, VP of Monetization Products & Solutions at Xsolla. With over 15 years in the space, Artem shares how web shops evolved from a simple idea into a transformative model for mobile game monetization.They discuss what held developers back, what finally pushed adoption forward, and the real results games are seeing now, from revenue lift to retention insights unlocked by owning player data. If you’re a developer, product lead, or anyone thinking about the future of direct-to-player commerce, this episode is packed with practical advice and strategic perspective. Now, let’s get into it!For more insights and resources, visit xsolla.com/podcast. Want to join the conversation? Follow and comment on our LinkedIn page at The Business of Games Podcast. That’s where we’ll be sharing updates, highlights, and continuing the discussion. And don’t forget to subscribe, rate, review, and share the podcast with friends who want to learn more about the business of games.