What's the incentive? Drivers and barriers to turning soil carbon into a commodity

Experts and tech companies alike are claiming that soil carbon payments hold huge potential as a new revenue stream for farmers and a weapon against climate change. Yet, others say it’s all hype. One thing is clear though: it’s a confusing and rapidly evolving space, with new technologies and incentive schemes emerging weekly.In this week’s episode, we feature a panel of experts from across tech, policy, and corporate agribusiness. We tackle issues and barriers in soil carbon, and the potential benefits and consequences of moving from practice-based to outcomes-based approaches to measurement and verification. We also discuss why a focus on accuracy in soil carbon measurement is actually holding the industry back, as well as the role of big food companies in soil health.On the panel:Richard Heath - Executive Director, Australian Farm InstituteRob Waterworth - CEO, FLINTproPaul Scoullar - Strategic Sourcing Manager, Mars PetcareThis episode, brought to you by the AgThentic Group, was recorded at a live AusAgritech Meetup sponsored by FoodBytes! by Rabobank. For resources from this episode, visit our website.