What’s the Next Stop for Your Marketing Career?

There are more roles in marketing, open to more skillsets, and more areas of interest than ever before. The advent of marketing technology (martech), the rise of marketing operations (marketing ops), and the infusion of data and analytics into all things marketing are creating opportunities for people with talents who might not have found a home in marketing a decade ago. Where will your career in marketing take you next? In this episode of B2B Nation, we’re joined by Kate Carnevale of IBM, who shares her career journey, from journalism school, to political communications, to a marketing agency, to a small healthcare company, to managing global campaigns for one of the world’s most-recognized brands. Among the topics we discuss: --How does working for a large enterprise differ from a small business in addition to the budgets and resources? -- How does the marketing itself change when you go to work for a global enterprise? -- Can you still find opportunities to be entrepreneurial or “scrappy” in a large organization?