What's the relationship between allergies and media?

There's no denying that the news, online trends, and social media may all impact how a patient perceives and understands their allergies and allergy symptoms. From increased awareness around alpha-Gal syndrome to social media ads advocating for patients to purchase allergy-related products, this relationship between patients and online media can be helpful, but sometimes counterproductive, when it comes to clinicians managing a disease. Gary and Luke discuss the impact of allergy news media and how healthcare providers can help educate patients on viral or "trending" allergy topics. Episode resources and references available at https://www.thermofisher.com/phadia/us/en/resources/immunocast/s1e3.html?cid=0ct_3pc_05032024_9SGOV4