EPISODE · Apr 16, 2026 · 1 MIN

What’s the scrappiest tool you’ve built?

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

73% of enterprise SEO teams lack custom data analysis capabilities. Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Meetup Group, demonstrates how building proprietary Chrome extensions can unlock competitive insights that traditional platforms miss. The discussion covers search experience optimization frameworks that leverage existing data assets and scrappy tool development methodologies that boost analytical confidence without requiring extensive technical backgrounds.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

73% of enterprise SEO teams lack custom data analysis capabilities. Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Meetup Group, demonstrates how building proprietary Chrome extensions can unlock competitive insights that traditional platforms miss. The discussion covers search experience optimization frameworks that leverage existing data assets and scrappy tool development methodologies that boost analytical confidence without requiring extensive technical backgrounds. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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What’s the scrappiest tool you’ve built?

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How long is this episode of Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast?

This episode is 1 minute long.

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This episode was published on April 16, 2026.

What is this episode about?

73% of enterprise SEO teams lack custom data analysis capabilities. Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Meetup Group, demonstrates how building proprietary Chrome extensions can unlock competitive insights...

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