What's Trending: Are foreign brands taking over Singapore?

As more overseas brands pop up across Singapore's malls and heartland neighbourhoods, are we gaining more choice or slowly losing our local identity? From viral Korean burger chains and Japanese cafés to familiar bubble tea shops and Chinese dessert brands, our shopping malls are starting to look increasingly alike. On What's Trending, Hongbin Jeong, Nadiah Koh and Nazirul Asrar explore whether Singapore's retail landscape is becoming too homogeneous, why consumers are drawn to the 'next big thing', and whether supporting local still matters.See omnystudio.com/listener for privacy information.