What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + 👻Top Halloween Costumes! 👻TV Watching Update! 📬 | Ep. 437

Instagram just dropped a feature that’s going to change how you scroll, and probably how you argue with your friends. Jay Schwedelson dives into Instagram’s new Watch History tool, the oddly effective subject line hack that’s boosting open rates, and why OpenAI’s latest update might finally make Google nervous. Plus, a detour into Halloween costumes, reality TV, and a few questionable streaming picks.ㅤBest Moments:(00:34) Instagram finally adds a Watch History so you can find that video you lost in the scroll(01:56) The secret to higher open rates is mid-subject-line capitalization(03:00) OpenAI rolls out shared projects for all ChatGPT users, taking aim at Google Drive(04:00) Love Is Blind reunion and other “useless but necessary” TV updates(04:45) Google’s top Halloween costumes of the year include demon hunters and… the LoraxㅤPartner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!