What's up with the ITB Berlin Bears?

In 2016, ITB Berlin celebrated its 50th anniversary. The anniversary was the festive occasion for us to visit various destinations worldwide to thank them personally on site - under the motto "From Berlin With Love!" 50 topics or events from 50 destinations worldwide were selected as a hook for the visits, each related to tourism, politics, social issues, nature or history. 50 ITB Ambassadors (Ambassadors) from Berlin each visited a local Representative on site, with both people having a personal connection to the topic. During the personal meeting, an interview was conducted and each was presented with an ITB Buddy Bear. Today, we are reviving these emotional stories, true to the motto: "What's up with the ITB Berlin Bears?" Namely, we wanted to know how the Representatives have fared over the past 5 years, what they have experienced and learned, how the pandemic has impacted their work, and what their biggest wish is for the future. Join us on this adventure!