What’s Up with the Polls in Virginia? (Ep 12)

With few major statewide elections on the ballot this year, the Virginia governor’s race is front and center, but there is little agreement among the polls about the contest. In this edition of Poll Hub, the team digs deep into the polls’ methodologies and explains the “special sauce” behind each poll.  Understand how the widespread experimentation in polling is complicating survey research today and why it is critical to examine the samples and weighting factors used by public opinion polls.  Plus, the Poll Hub team explains the difference between party identification and registration and why weighting by party is a recipe for disaster.