What's Working for Indie Authors Right Now? [Write, Wrong, Repeat Ep 3]

Authors want to write great books, launch them well, grow their readership, and make smart business decisions. But the problem is that indie publishing never feels simple. Launches are stressful even after dozens of books. Ads can look profitable one month and shaky the next. TikTok can sell books but demand more visibility than some authors want. NetGalley can bring reviews, but only if the right readers get the book. And while all of that is happening, writers still have to protect their creativity and avoid burning out. In this episode of Write, Wrong, Repeat, Jeff Elkins, Holly Lyne, Tom Holbrook, JP Rindfleisch, and Crys Cain talk honestly about what they're testing in their author businesses right now. They discuss launch-day anxiety, NetGalley lessons, Facebook ads, Amazon freebies, TikTok lives, faceless TikTok accounts, newsletters, reader magnets, preorders, BookVault, direct sales, and using AI tools to organize the chaos. The conversation digs into the real question underneath all the tactics: how do authors build systems that sell books without draining the joy out of writing them? Watch this episode if you're trying to figure out what's worth your time as an indie author, how other writers are experimenting with launches and marketing, and how to keep moving forward when the author business feels messy, uncertain, and very, very real.