What's Working in Job Advertising w/ Christian Forman, Appcast

In this HRchat interview, we'll drill down on what worked for job adverting pre and post-pandemic and look ahead to understand how the recruitment industry's tech toolkit will continue to evolve through 2022 and beyond.Bill's guest this time is Christian Forman, CEO and founder of Appcast, a leader in performance job advertising software. With more than 25 years of industry experience and serial entrepreneurship, Chris is a pioneer in the development and deployment of smarter technology tools that have helped thousands of companies recruit and hire millions of job seekers around the globe. He is a nationally (US) recognized expert in recruiting and talent management and has been quoted in publications such as The Wall Street Journal, The New York Times, and Staffing Industry Review.Interview Questions Include:Appcast helps HR, hiring managers and TA pros post jobs across 10,000+ job, professional, niche, and social sites to drive more active and passive candidates to open jobs. Can you provide an overview of Appcast and the technology behind it?  What aspects of recruiting and recruitment marketing have been permanently impacted/changed by the events of 2020/2021?  What do you think will stay the same and why?Looking ahead to 2022/23, from your lens, what does the future of recruiting look like? Will job boards continue to play an important role in the recruitment toolkit?  How could the omicron variant change things? To summarize our conversation today, what do you believe are the key characteristics of talent acquisition teams who are equipped to win the “War for Talent”?If you find this conversation interesting and helpful, you'll probably also enjoy our 2021 year-in-review special on December 30th with Chris's colleague and Labor Economist, Andrew Flowers!We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast, and Iceni Media Inc.   Support the showFeature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here.Follow us on LinkedInSubscribe to our newsletterCheck out our in-person events