What's Working in Meta Ads Right Now with Alex Cooper | AI Animation, Research & Winning Formats

This podcast is proudly sponsored by Incard.If you're spending serious money on daily business expenses and getting nothing back on it right now, this dedicated offer gets you 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business expenses. Uncapped.Sign up for free and use the code SWU2K26 to unlock your cashback https://incard.co?fpr=soarwithus&fp_sid=pod ---12 months ago AI animation wasn't really a thing. Now it's a fourth creative format sitting alongside static, UGC and high production and the brands that figure it out first are going to have a significant edge.We got Alex Cooper back on D2C Diaries this week. And a lot has changed since he was last on. We got into everything. How we've built an AI videographer role into our production process and why you need a specialist not a generalist. Why winning ads right now are either hyper native or elite direct response and why everything in the middle is dying. How the pendulum has swung too far toward AI research and why the best strategists are going back to manual. Why iterations aren't dead post-Andromeda, they just need to mean something. And the brand that scaled from $1M to $45M off the back of one concept.Check out Parker AI here: https://heyparker.ai/🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap:  https://eu1.hubs.ly/H0wjzrY0 Follow Alex https://x.com/alexgoughcooperhttps://www.linkedin.com/in/alexgoughcooper/https://heyparker.ai/00:00 Alex Cooper returns 02:24 Our sponsor Incard04:01 The biggest shifts in creative strategy in the last 12 months05:54 How we built the AI videographer role 13:25 AI animations are here to stay16:02 Meta's persona level delivery20:04 Gap analysis, learnings and data26:55 Manual research vs AI automated research30:07 Our sponsor Incard31:45 Manual research vs AI automated research33:39 Iterations post-Andromeda38:26 Ugly vs high prod48:37 Positive framing51:22 Complexity bias in ads55:20 How Alex is using AI1:02:17 Parker AIFollow Olly: https://linktr.ee/ollyhudsonFollow Joe: https://linktr.ee/joe_marstonFollow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambiFollow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/Follow D2C Diaries: https://www.tiktok.com/@d2c.diaries / https://www.instagram.com/d2c_diaries/