What’s Working on LinkedIn for B2B in 2026

Turns out B2B content CAN go viral ⚠️In this episode, Tas Bober (founder of The Scroll Lab) & Tim Davidson (founder of B2B Rizz) from the Notorious B2B show join Jake Clare and Ding Zheng for Ep. 5 of the pod.They talk about what it takes to build an engaging B2B show, how to grow on LinkedIn, and get sponsors to fund the show without giving up creative control.They also get into:Notorious B2B’s viral clip that hit 2.9M impressions on InstagramHow they landed Exit Five as a sponsor without a pitch deckNavigating sponsor approvalsLinkedIn content formats driving the most growth in 2026If you're a marketer, a content creator, or just someone trying to build an audience in 2026, this is a must listen! 🎧--Timestamps:0:00 Intro0:31 Meet the Notorious B2B crew1:42 What Tim & Tas learned after 53 episodes2:10 The clip that hit 2.9M impressions3:07 Why timely content beats evergreen6:25 Zigging when everyone else zags7:38 B2B edutainment explained9:29 Be a content hoe10:33 Try new content formats11:27 LinkedIn vs. other platforms for building a show12:36 Personal brand vs. company page14:19 How often Tim posts now vs. before15:14 Staying visible without posting 16:30 How Tas gets business from commenting on posts17:04 LinkedIn comment impressions are wild18:49 How the Notorious B2B landed their first sponsor20:29 Controversial content and sponsor red tape22:00 Creative autonomy in sponsor contracts23:38 Repositioning the show without changing it26:09 Making an engaging remote podcast28:26 Tas's top content tip right now29:14 What makes an infographic go viral31:02 Dwell time on LinkedIn explained33:46 Connor's B2B content tip34:56 Tim's LinkedIn video format tip37:56 Ding's spicy take on the either/or question39:43 Lock in your foundation before swinging big40:48 Don't be afraid to fail and repost41:52 Post consistently and let the data tell you what works44:34 Wrap-up + outro