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What's wrong with Blue Ocean strategy? episode artwork

EPISODE · Mar 26, 2024 · 10 MIN

What's wrong with Blue Ocean strategy?

from Business Essentials · host SoundCartel

Several years ago the corporate world was going crazy over the latest business fad of Blue Ocean Strategy. The book of the same name won a slew of awards and sold millions of copies worldwide. The concept was simple: try to capture "blue oceans" of unexplored new markets. Like many theories, it just doesn’t work in a practical sense. Entrepreneur Roy Osing unpicks the problem of Blue Ocean Strategy specifically, and why some in academia are too far removed from the practicalities of running a business. And so, he warns, be careful of who you listen to. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Mar 26, 2024

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What's wrong with Blue Ocean strategy?

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This episode was published on March 26, 2024.

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