What's Wrong With Demos for SaaS?
from Cold Star Project Hosted by Jason Kanigan
What's the problem with relying exclusively on walkthrough demonstrations of features for Software-as-a-Service? Cold Star Tech illuminates the number one SaaS demo sales-killer observed over the past decade. Then we look back at the mature SaaS VAR industry and what happened to it in the cataclysmic years of 2009-11 following the 2008 economic meltdown. Lessons from that period are applicable to today's Internet Marketing-driven SaaS field as it matures.
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How long is this episode of Cold Star Project?
This episode is 10 minutes long.
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This episode was published on September 12, 2018.
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