EPISODE · Jul 23, 2024 · 36 MIN
What’s Your 'And'? Embracing Individuality as a Differentiator, with John Garrett
from Podcasting in Professional Services · host John Tyreman
Writing a book for your consulting business? Use a podcast for research.When John Garrett decided to write a book, he launched a podcast to help with his research. Eventually, the What's Your And? podcast has served as a remarkable launchpad for speaking engagements and business opportunities, contributing to an estimated $200,000 in new business—all despite having zero sponsors. In this conversation, we cover:Rapid-fire questions to break it openHow people can be a differentiator for firmsPodcast origin: from The Green Apple to What's Your And?Behind the scenesPersonal and professional impactThe future of What's Your And?This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.
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What’s Your 'And'? Embracing Individuality as a Differentiator, with John Garrett
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