What's Your Brand?: Leveraging Your Unique & Valuable Brand to Promote, Propel or Pivot Your Career

Amazon founder Jeff Bezos says, "Your brand is what other people say about you when you're not in the room." What is your brand? Do you know how people really perceive you? Have you intentionally created your brand -- or is your brand an uncurated hodgepodge of whatever others happen to think & say about you?A genuine & rewarding brand is unique, valuable & sustainable. Learn how to access your current brand & craft the brand that will highlight your superpowers. Articulate the value proposition of your brand & unlock the benefits of communicating its positive elements. Develop the power to leverage your clear & compelling brand -- whether your goal is to position yourself for promotion, propel towards the assignments & exposure you desire or successfully pivot to a new career.