EPISODE · May 14, 2024 · 28 MIN
What's Your Go-To-Market Strategy?
from Go Fungal · host Tom Arduino, Matt Cornelison
"Why are we not seeing results with our marketing efforts?" It turns out the first place to look is your GTM (Go-To-Market) strategy. According to marketing strategy expert Tom Arduino "You might get lightning in a bottle at first, but without a solid GTM strategy it's not sustainable." In this episode, Tom breaks down the big 3 pieces of your GTM strategy, where to start and why many fail. As a bonus, Tom is dropping his white paper that breaks all of this insight down into even more detail. Download it here: Go To Market Strategy Sheet Follow Tom on Linkedin: https://www.linkedin.com/in/tomarduino/
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What's Your Go-To-Market Strategy?
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