What's Your Story? Writing, Editing and Telling Your Story

Whether you want to write a book or just want to learn how to tell your story of your business or your life, this episode offers insights from a top editor and brand specialist. Telling your story, or think of it as getting to the heart of your message, is a critical component to create a thriving business. Jocelyn Carbonara shares how anyone can write a book or tell a story but those who do a few specific things see more action taken from what they wrote or share. We discuss brands, books, life and some powerful questions she asks prospective clients before she takes on a new project. One of my favorites? "How do you not want to sound?" Not a question I would have ever thought to ask myself before I started writing. Jocelyn Carbonara started Spiritus Communications in 1998 to help leaders and entrepreneurs tell their stories. She thrives on finding the perfect words to reflect a client's vision and helping them communicate their messages that matter. Over the past 20 years, her clientele has included speakers, authors, and companies like AT&T Global, Wal-Mart, and the federal government. She has served as culture consultant and executive coach; editor-in-chief, interviewing celebrities such as Dr. Maya Angelou and Coach Tony Dungy; book agent to publishers including McGraw Hill and Jon Wiley & Sons; editor of award-winning books; and publicist. Jocelyn has ghostwritten books, including for a TV star and an NFL player. She's managed start-ups and served as CEO for a successful training company. She has written marketing copy for nearly every communications channel in existence—including websites, video, print, and more. Jocelyn has helped clients get featured in media including Newsweek, NPR, and The New York Times. Her writing and leadership principles have been written into books with major publishers—and international magazines like Real Leaders. She is a Prosci-certified change management professional, helping clients communicate through change and crisis. See www.LeadtoEngage.com