When AI becomes the creative director: Amazon VP Jay Richman on the future of media and ads

This week on the GeekWire Podcast: How artificial intelligence is reshaping media and advertising, and what it says about the future of the creative process. Our guest is Jay Richman, an Amazon vice president of product and technology who leads the technology team developing AI tools used by sellers and brands to create and deploy ads across Amazon's platforms. His career has tracked the evolution of digital media, from early apps for the Palm Pilot to the first wave of streaming at NBC Universal, and the reinvention of podcast ads and monetization at Spotify. Richman, who's based in New York, was in town this week for Amazon's Accelerate seller conference, where he announced new agentic AI capabilities within Amazon's Creative Studio. Related Post: Amazon unveils new agentic AI tools for sellers amid heightened scrutiny With GeekWire co-founder Todd Bishop. Audio editing by Curt Milton.  See omnystudio.com/listener for privacy information.