When AI Is Not Needed: E-commerce in the Age of AI Search with Krisztián Király (OptiMonk)

Your customers used to find you on Google. Now they ask ChatGPT, Claude, or Perplexity who to buy from, and the answer decides whether you exist. Harrison Painter sits down with Krisztián Király, who runs international partnerships at OptiMonk, a Hungarian conversion optimization platform used by more than 30,000 websites across 150+ countries.Recorded days after the EU AI Act's transparency rules took effect, the conversation covers what those rules could mean for AI-generated product photos, the pushback against AI imagery in advertising, ads arriving inside ChatGPT, and how product copy now gets written for the AI that answers your customer, not just the customer alone.The surprising stretch comes when Király names the situations where AI is not needed at all, including his own company's rule that its AI features are not worth switching on until a store sees about 15,000 visitors a month. A software vendor naming the floor where his product stops working is rare, and it makes the advice on either side of it easier to trust.Whether you run a store, advise companies that do, or just want to understand how buying decisions moved inside the AI assistant, this one gives you the operator's view from someone watching 30,000 storefronts adjust in real time.----OptiMonk: https://www.optimonk.comKrisztián Király on LinkedIn: https://www.linkedin.com/in/christian-kiraly