When AI Lies About You: The New Reputation Crisis with Ian Aizikovich, Flarepoint

AI hallucinations are no longer just technical glitches. They are becoming reputational, legal and financial risks for companies, public bodies and individuals. As LLMs become a primary source of knowledge, what AI says about a brand, leader, government or institution can shape public perception even when it is wrong, biased or based on partisan data.Ian, founder of FlarePoint, argues that businesses need to monitor AI-generated narratives with the same seriousness they apply to cyber, legal and brand risk. The challenge is both external and internal: hallucinations can damage public trust, while model bias can influence decisions inside banks, investors and public institutions. The UK has a clear opportunity: flexible regulation, stronger accountability and new tools for narrative integrity could turn responsible AI governance into a competitive advantage.AI is our Business.UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co