EPISODE · Mar 15, 2024 · 10 MIN
When and Why Consumers Love Bad Options
New research from Wharton’s Patti Williams tackles one of the biggest contradictions in consumer behavior: why we love stuff that’s so bad, it’s good. Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
New research from Wharton’s Patti Williams tackles one of the biggest contradictions in consumer behavior: why we love stuff that’s so bad, it’s good. Hosted on Acast. See acast.com/privacy for more information.
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When and Why Consumers Love Bad Options
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