When (and Why) to Rebrand Your Business: Across the Yard with UpHouse s02e23

One of the biggest pieces of a business' marketing puzzle is branding. Everything begins and ends with how your business represents itself. What message is your brand telling customers before they ever walk through your door or pick up the phone (or click that link, etc.) This week, Liz is joined by Kiirsten May of UpHouse, a branding agency located in Winnipeg, with dozens of successful rebranding campaigns under their belts. Chris Allinotte also steps out from behind the podcast editing booth to weigh in on the process as an in-house marketing professional who has seen three companies through the rebranding process. Find out the how, when, and most of all - the "why" of rebranding. Learn what to expect from the process, and common pitfalls to avoid along the way. Get your pencils ready - you'll want to take some notes! Enjoy the show. Links: WRLA: https://wrla.org UpHouse: https://uphouseinc.com/ Also: The Bud Light Marketing Case Study discussed in today's episode: https://www.fastcompany.com/90888756/bud-light-inclusive-marketing-right-wing-outrage