When Anheuser-Busch Went "Craft"

In the early Aughts, as the craft brewing industry recovered from its slump the prior decade, macrobrewers started to realize that they couldn't just ignore the beardos and their bizarre "microbrews" anymore. But as they say, if you can't beat 'em, join 'em. We tapped our pal Anat Baron, the creative force behind the revelatory 2009 documentary "Beer Wars" and the former general manager of Mike's Hard Lemonade, to take us back to the days when Anheuser-Busch tried to clone craft beer with so-called "crafty" knockoffs — and how it used its powerful distribution network to make sure those beers got to supermarket shelves, even though nobody wanted 'em. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.