When Big Business Changed Scotch // The 1990s and the Rise of Diageo

Send a textIn the 1990s, Scotch whisky didn’t just change flavors—it changed hands.For this week's episode, Kurt and Sarah dive into the business side of Scotch’s comeback, from the rise of Diageo to the releases that shaped modern whisky culture. We unpack how the Classic Malts taught a generation how to drink Scotch, how the Rare Malts turned forgotten distilleries into legends, and why closures like Rosebank still stir strong emotions today.It’s a story of big money, bold bets, nerdy treasures, and tough choices—where progress and loss often came hand in hand.Pour a dram and join us as we follow the money behind the magic of 1990s Scotch.