When brand gets personal

In this episode of The CMO Show, Mark is joined by Emma Webster, Director at Hawker Britton Group.   There are approximately 100 days to go until the US presidential election and candidates have only just been announced. It's shaping up to be a widely controversial popularity contest.   So what will cut through, and how might it be done? What types of personalities cut through the media, and how does this smart thinking attract audience attention?    You might also like: How WithYouWith Me amplifies diversity in tech talent How The Conversation is rising above the chatter How Adobe is driving dynamite digital experiences   The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.  www.impactinstitute.com.au  https://business.adobe.com/au/