EPISODE · May 13, 2025 · 50 MIN
When Brands Go South with Todd Allard (Ep 40)
from The Marketing Share · host Alec Cheung & Barb VanSomeren
What separates a brand flop from a phoenix-worthy comeback? (Spoiler: It’s not just a logo swap.)Fractional CMO and brand reinvention expert Todd Allard joins Barb VanSomeren and Alec Chung to unpack how brands pivot from public missteps to powerhouse reputations. From rebooting Lumber Liquidators after a multi-million dollar scandal over tainted wood imports to renaming Everest University post-60 Minutes exposé, Todd reveals how to diagnose brand breakdowns and engineer trust-building comebacks.Key Takeaways:🔑 Why rebranding starts with pruning customers.🔑 How Todd convinced the boards to kill legacy color schemesConnect with the hosts:👉 Barb VanSomeren: https://www.linkedin.com/in/barbvansomeren/👉 Alec Cheung: https://www.linkedin.com/in/aleccheung/Connect with the Podcast Manager 👉 Cinthya Zeledón: https://www.linkedin.com/in/cinthyazeledon/Explore the video content of each podcast episode on YouTube Want to be a guest on The Marketing Share Podcast? Send us your bio and proposed interview topic to [email protected], and our Podcast Manager will get back to you.
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What separates a brand flop from a phoenix-worthy comeback? (Spoiler: It’s not just a logo swap.) Fractional CMO and brand reinvention expert Todd Allard joins Barb VanSomeren and Alec Chung to unpack how brands pivot from public missteps to powerhouse reputations. From rebooting Lumber Liquidators after a multi-million dollar scandal over tainted wood imports to renaming Everest University post-60 Minutes exposé, Todd reveals how to diagnose brand breakdowns and engineer trust-building comeb...
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When Brands Go South with Todd Allard (Ep 40)
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