When Casino Loyalty Marketing Gives Us a Win in Healthcare with Sunny Tara

Sunny Tara is the Chairman and CEO of CareCognitics, a digital health company which is on a mission to improve quality of care through data science. He is a serial entrepreneur, technologist, and investor. Sunny has an impressive track record of Strategy, Business Development, Innovation and Execution in the Healthcare, Casino Entertainment, Retail and Gaming verticals.  Sunny holds a Bachelor's Degree in Computer Science from University of Kentucky at Lexington, and a Master's degree (Summa Cum Laude) in Computer Science from the University of Memphis. Just two years ago, he attended Harvard Business School for the Advanced Management Program. In this episode: "Can we take a loyalty-based approach or relationship-based approach that allows physicians to extend the care outside their four walls and connect with patients while they are in the comforts of their own homes?" This is the question that Sunny Tara asked himself in the process of creating CareCognitics, the innovative digital platform that drives improved health outcomes for patients using the same techniques and technology used in the casino, retail, and hospitality industries. In this episode of HAE Invites, Denise Silber speaks with fellow Harvard alumnus Sunny Tara about how he came up with the idea of applying the things he learned from working in the casino industry to the healthcare industry. They discuss why he sought to improve the healthcare industry, the challenges he faced in the process of establishing CareCognitics, and the program structure and revenue model he imposed that makes healthcare a lot more beneficial for both the physician and the patient. Stay tuned.